my halloween makeup with eyeko

An ode to old glamour.


I’m usually a 1920s flapper for Halloween. It’s a pretty easy costume; if you’ve got a dress on hand and the right accessories, you can do it on the cheap. I happened to stumble across my go-to flapper dress during my first year at college. I was heading to a Halloween party with some of the other girls on my dormitory floor, and we sauntered down to the local Goodwill to see what costumes we could find. I wasn’t planning on being a flapper… but when I stumbled across a burgundy dress with a fringed hem, I knew it was meant to be. Bonus points: it was $6.

I’ve worn that dress for a few Halloweens now, and I returned to it this year to collaborate with Eyeko. They were kind enough to send me five of their eye makeup products to create my ultimate look.

flapper halloween makeup

Personally, I don’t like to do a full face of crazy makeup for Halloween; I spent too many years as a theater kid with my face smothered in thick, creamy gunk. It was fun while it lasted — but maybe that’s why I prefer more natural makeup now. For the flapper costume, I took my everyday look up a notch with a smokey eye and dark lip.

I like my makeup to enhance my features, not hide them. I always start with a lightweight foundation (I used Glossier’s Skin Tint in the Light shade here), then applied concealer, a more-exaggerated contour on my cheekbones, and eyeshadow primer. I’m currently using Too Faced’s Shadow Insurance, which is a necessary product since my eyelids are prone to getting a little oily throughout the day. It keeps my eyes looking fresh and un-creased.

I moved on to my eyebrows next. I have a few sparse patches after over-tweezing them in high school, so I filled and blended with an eyebrow pencil before setting them. This brings me to the first of my Eyeko products: the brow gel. The gel is lightweight and lacks the tacky finish that others seem to have. It also has a subtle bit of shimmer. I’ve used it on it’s own and it definitely enhances my face with a “no makeup” look.

halloween makeup

Once the eyebrows were done, it was time for the rest of the eye. Whenever I do a smokey eye, I reach for my Naked2 eyeshadow palette. Taupe shades look the best on me, and this palette is by far the most versatile that I’ve found. I used a dark, matte shade as the foundation for the eye before applying the chocolate color of Eyeko’s Me and My Shadow liner in the outer crease. This liner is dual-ended: color stick on one end, blending brush on the other. I blended inwards for a smooth fade. To top things off, I added Eyeko’s Fat Eye Stick in Satin as a highlight in the inner corner. This color looks great when applied all over the lid as well, and really makes the eyes pop. I found it to be too light on my skin to be the base of a smokey eye, but its pearlescent shade, coupled with the eye stick shape, made it absolutely perfect for highlighting.

eyeko's product lineup

No matter what look I’m doing, I always go with a bold, winged eyeliner. This does two things: one, it makes my eyes look bigger (read: baby deer status) and two, it provides extra dimension and definition. For this particular winged liner, I used the Eye Do liquid liner. I prefer liquid pen eyeliners over creams, gels, or anything involving a brush. Pen-style liners are the most travel-friendly and allow for maximum control during application. Basically, they’re foolproof. Eyeko’s liner is smudge-proof as well, but the product still came off easily with makeup remover — hardly any raccoon eyes in sight and a definite plus. I also lined my lower lashes with the charcoal shade of the Shadow liner and blended outwards.

The finale of this look is a hearty dose of mascara. Having never used mascara with a curved brush, I was intrigued to try Eyeko’s Black Magic formulation. The result: lashes that were defined, plump, and a touch of natural-looking curl. Also helped create the aforementioned baby deer effect.

winged liner close up

I topped everything off with a dark, wine-colored lipstick. It came out a little smudgy, so I like to think this character of mine has been dancing the night away. And with the eye makeup as the focal point for the whole look, lips aren’t too important.

Happy Halloween!

halloween flapper makeup

Eyeko products provided by the brand. All other makeup products and costume pieces purchased by me.